In a surprising movement, the Zomato food and groceries delivery platform has announced that it is changing the name of its matrix company ‘Zomato Limited’ to ‘Eternal Limited’. On Thursday, the company announced a new logo and declared that Eternal would include its four main businesses: the delivery of vertical food Zomato, the rapid trade unit flash, the live event business district and the kitchen supply unit Hyperpure. “This is not just a name change; it is a mission statement. An engraved reminder in our identity that we will endure, not because we are here, but because we need to get there,” Goyal said in a letter to the shareholders.
The news of the brand change quickly went viral on social networks, surprising many food lovers who overwhelmingly trust the platform to satisfy their cravings. While some users welcomed the movement, others questioned the need for change of name and pointed out that the brand change sounded familiar for those made by Facebook (Meta) and Google (Alphabet).
“That is definitely bold and ambitious and I wish you all the best! This is really incredible,” a user wrote. “Incredible! That is a great name for the company. Eternal is such a beautiful name and means its spirit,” said another.
“Congratulations on the new brand! A new identity brings new energy, opportunities and a bold step in the future. Wishing success and great milestones ahead!” commented on a third user.
However, a user said: “The perfect example of fixing something that is perfectly well and probably ends up breaking it.”
“To be honest, it is not what it is … when it names any company if it means something, it should definitely be useful for the product, zomato has no meaning, so it adapts to its product (application delivery application but Eternal has meaning and is not related to anything) “another said.
“Twitter> X, Facebook> Meta, Zomato> Eternal. Just create complications so that we continue to say. Please, nobody cares so much the name. Whatever it was, unless it has been convicted of fraud and wants to begin with New, “said a user.
“Zomato is now ‘eternally’ engraved on our minds, and they have decided to change their name as eternal. Surely they would go beyond food deliveries, perhaps entering edible and subscription -based deliveries. IDK what is executed In DG’s mind, but this is a bold step, “another shared.
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In particular, Mr. Goyal has clarified that the Zomato application will not be renamed. “We would like to change the name of Zomato Ltd., the company (not the brand/application), to Eternal Ltd,” he said in the letter.
“Eternal is a powerful name, and to be honest, it scares me to my essence. It is a difficult task to live up Invincibility or arrogance of success.
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