New Delhi:
Zomato’s announcement to change the name of “Eternal Ltd” triggered a storm on social networks and caused a variety of reactions on the name change, which led to the specialty of food delivery and groceries to clarify that only your company matrix will be renamed.
The food delivery business of the Zomato company will continue to be the same, along with the application, said CEO Deepinder Goyal.
“We would like to change the name of Zomato Ltd., the company (not the brand/application), to Eternal LTD),” Goyal said in a letter, shared on Thursday, all shareholders.
Mr. Goyal also said that Eternal will include four main companies (from now on): Zomato, Blinkit, District and Hyperpure.
“When we acquire Blinkit, we started using ‘eternal’ (instead of zomato) internally to distinguish between the company and the brand/application. We also think that we would publicly rename the company to Eternal, the day that something beyond Zomato became In a significant significant driver of our future today, with Blinkit, I feel we are there, “he said.
“This is not just a name change; it is a mission statement. An engraved reminder in our identity that we will endure, not because we are here, but because we need to get there,” he added.
As the confusion about the name change persisted on Friday, Zomato published in X: “Eternal boys is the parent company: the application will continue to be zomato.”
Guys Eternal is the parent company: the application will continue to be zomato 😭😭😭 pic.twitter.com/guwa6m6Fob
– Zomato (@zomato) February 7, 2025
In a letter to the Bombay Limited Stock Exchange on Thursday, Zomato LTD said the company’s board of directors has approved the change in the name of the Zomato company limited to Eternal Limited. “Keep in mind that this change is subject to the approval of the company’s shareholders, the Ministry of Corporate Affairs and other applicable legal authorities, as necessary,” said the regulatory presentation.
However, the announcement sent social networks to a frenzy, with some users questioning the need for a change of name.
“It is refreshing to see the company’s name changes to eternal. But let Zomato be zomato (I mean the application),” said Joe Alan, a user, he said
Another user, Mihir Modi, said: “Customers are like: ‘Bas Khana Time Pe Aajaye, Naam Chahe’ Eternal Bhookh ‘Rakh lo!”
Several Internet users also took refuge in memes to deal with development.
Zomato Aacha Naam Tha Yaaar!
Eternal Mai Vo Baat Nahi Hai.
Aaj se swiggy uses karuga. https://t.co/rkchzqufui
– Eish Kapoor (@eish_kapoor) February 6, 2025
Analyst: Why did the name of your company from Zomato to Eternal changed?@deepigoyal : pic.twitter.com/k9TyFBD2HF
– Finance Memes (@qid_memez) February 6, 2025
Goyal, in his letter to the shareholders, said that Zomato is an “accidental company.” “He was born from a simple desire to serve, and over time, he became a business. And the trip has been no less than extraordinary,” he said.
“A company has multiple moments of foundation, and I hope that this change (on behalf of the parent company) is another on our trip to the future,” he added.
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