You must be living under a rock if you have not heard of Maha Kumbh Mela, the world’s largest religious meeting at the Prayagraj de Uttar Pradesh. This year, the event began on January 13. The celebration will end on February 26. Lakhs of pilgrims immerses himself in the river during the one month event. The sacred bath ritual is also known as Snans Amrit. Now, Amul has also joined the celebrations with a topic. As usual, it is marking a historical moment in a signatory way. The dairy brand has created an illustration of a woman dressed in a sari. She is offering prayers on the Santo River with someone who looks like a priest. The text in the Enlightenment said – “Ustav Aur Ussah Ka Sangam”. He added: “Amul – Maha Butter.”
Sharing the illustration on Instagram, the Dairy brand said: “#amul Topical: Celebrating the Maha Kumbh Mela …”
The publication has received a lot of love and appreciation on the social media platform. One declared the topical Maha Kumbh Mela as the “best” so far. The comments section was flooded with red hearts and flower emojis.
Several users have said that they love Amul’s topics. Well, who doesn’t? Before this, Amul gave Coldplay a thanks for his consecutive concerts in Mumbai. In the illustration, we can see Chrish Martin and the other members of the band. The text in the topical said: “Long live the vindia.” Together with the illustration, Amul wrote: “The British pop band Coldplay creates a sensation in India!” Click here to see it.
Also read: Amul provide the nominations of the Golden Globes of Payal Kapadia with Creative Topical
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