The minister of the Union, Ashwini Vaishnaw, said Monday for the first time after Swami Vivekananda, is Prime Minister Narendra Modi who presents Indian culture to the world systematically and with great pride.
Mr. Vaishnaw made the comments after the launch of “Waves Bazaar”, an electronic market to gather creators and companies that deal with creative content, by him and the minister of the Union, Gajendra Singh Shekhawat.
“Like Swami Vivekananda he had taken India’s inheritance to the world stage through his speech in Chicago, our Prime Minister Narendra Modi is contributing to India’s heritage through initiatives such as Yoga, Culture, Art, Creativity and Ayurveda . This is something historical, ”he said.
Echoing the vision of the prime minister to establish the World Summit of Visual and Entertainment Audio (Waves) as a global reputation summit, similar to Davos’s economic forum, the minister of the Union mentioned that the effort was part of a more strategy Wide to highlight the creative economy of India, “which is rich in tradition, narration of stories and cultural importance: elements of what is globally recognized as the” orange economy “.”
Mr. Shekhawat described India as a vibrant melting of narrators, musicians, creators of religious content and diversity, stating: “Our cultural heritage is not only a testimony of our past but of the backbone of our future in the global scene in the global scenario “
As India progresses in several sectors, economic, social and technological, our cultural skill remains our greatest asset, he said.
The Waves Bazaar platform is designed to connect the vast group of creative talents of India with international markets. It allows users to show their content, tone projects and build significant connections that transcend geographical limits.
The Waves awards will also begin with the nominations that open on February 15, 2025. They tell categories such as “Game of the Year”, “Film of the Year” and “Advertising campaign of the year”. The awards also include “Special Selection Awards”, in honor of life achievements and significant impacts in fields such as technology and social influence.
Another prominent point was the launch of three new challenges under the challenges of creation in India, namely. “Resonado: the EDM challenge”, for artists, composers, musicians and interpreters around the world; “Make the world use Khadi”, so that advertising professionals and independent workers develop innovative campaigns that position Khadi as a global brand; and “Wah Ustad”, a platform for young vocalists and classic training to show their exceptional skills.
Mr. Vaishnaw also announced a new challenge aimed at promoting films that explore the rich tourism and cultural heritage of India.
“Create in the challenges of India” for the waves, an flagship initiative of the I & B ministry, has witnessed an overwhelming response with more than 70,000 records so far. Until now, 31 creation challenges in India have been launched and 25 are still open for registration with 22 attract global participation.
In the event, the filmmaker Shekhar Kapur highlighted India’s status as the largest nation of content creation and consumption. “India is not only a center, but a power of cultural and digital content, from films to games. This is what we mean as our ‘soft power’, “he said.
Published – January 28, 2025 12:19 am isth
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